BMW Motorrad Model Launch Event
BMW Motorrad needed a website to advertise the launch event of three new motorbikes. The landing page needed to be exciting. We achieved this by combining a strong headline with movement – a video behind the text.
When the user selects ‘See the new models’ the page animates down to reveal the new models. By using interesting crops and more video this page keeps the excitement and intrigue. When the user hovers over a bike the other two bikes reduce in size, information about the bike is revealed and a video plays in the background.
The individual model pages needed to be much more informative. We used large headlines and engaging imagery so the pages were easy to read and lovely to look at.