PDSA Pet Care Crisis Winter Appeal
PDSA has been badly affected by COVID-19. They expected to lose millions in income this year as they were unable to fundraise and they had to close their charity shops. Demand for their services also skyrocketed meaning they needed a hard-hitting campaign. We designed emails, DM packs, and the landing page for their Winter campaign – The Pet Care Crisis.
The campaign was a huge success with the first email generating more than £15,000. To put this into context, the first two engagement emails of their 2019 Winter campaign generated just £4k combined.