Toyota Red Nose Day Digital Asset Creation
While working at EMO (now Prophecy Unlimited) one of our long-standing clients, Toyota, became a key partner for Red Nose Day 2015. We worked alongside both the national team and the dealers to come up with the main campaign idea, ‘Honk! Honk!’ which tied in with the national theme of ‘making your face funny for money’.
I designed social content, banner ads, emails, and the landing page which the dealers used to showcase their fundraising activities.
More than 28 million people engaged with the social content, which outperformed all other Comic Relief partners during the campaign. Overall, the campaign was very successful, raising £756,309 in 6 weeks, smashing their £500,000 target!